Do you ever wonder about how the fitness industry works?
Have you ever thought about gyms, health clubs, and gyms as an industry?
In my last blog (SoullessCycle: The Pack and The Pact), I wrote about my mixed experiences at a SoulCycle fitness studio. Over the last two years, I’ve done lots of embodied/somatic research for the book I’m writing about exercise addiction and the fitness industry.
Today’s blog describes my latest SoulCycle visit.
Ten years ago, I tried SoulCycle in New York City. In a dark studio with loud music, I got lost in the crowd for a rhythmic, freeing, and sweaty workout.
I liked the no metrics/no screens method and choreographed workouts, but was less fond of the cliques. I didn't like how SoulCycle promoted their instructors like products–or used celebrities to manufacture a reputation as the newest and coolest place to “trendercise.” Turned off after a few classes, I didn’t go back.